Who Is 070 Shake? From North Bergen to Petrichor
If you've ever heard a crowd go quiet for a 070 Shake song and then sing every word, you already know the feeling. But who is 070 Shake, and what does the number mean? Here's a quick guide for new fans and old ones.
Where does the name 070 Shake come from?
070 Shake comes from North Bergen, New Jersey. The 070 is a New Jersey music collective of artists and producers, named after the state's 070 ZIP codes. The name keeps home in every credit, and you'll find those three digits all over our shop.
How did 070 Shake break through?
In 2016, 070 Shake signed to Kanye West's label GOOD Music. Two years later came the guest spot on “Ghost Town”, from Kanye West's 2018 album, and suddenly that voice was everywhere.
What does 070 Shake sound like?
It's alternative hip-hop that drifts into pop, ambient and psychedelic music: big feelings, slow builds and hooks that stay with you long after the song ends. It's music for late drives and rainy windows.
The records so far
- Glitter (EP, 2018)
- Modus Vivendi (2020)
- You Can't Kill Me (2022)
- Petrichor (2024)
Wear the 070
Every piece at 070 Shake Merch is printed to order, on tees, hoodies, sweatshirts and kids' sizes. Whether you've been there since Glitter or just found Petrichor, there's something here for you.